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| January 06, 2009 | Football overrun works overtime for CBS | |||||||||||||||||||||||||||||||||
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10/15/2007 Reported By: Senaxis News Services Source: Reuters/Hollywood Reporter A healthy overrun from the New England Patriots-Dallas Cowboys' late game delivered dual primetime wins Sunday to CBS. ABC, meanwhile, enjoyed week-to-week increases for both "Desperate Housewives" and "Brothers & Sisters." CBS topped out at 26.4 million viewers and a 9.3 rating/27 share in adults 18-49 between 7 p.m. and 8 p.m., according to preliminary estimates released Monday by Nielsen Media Research. CBS, whose primetime schedule began at 7:52 p.m. ET, was able to effectively hand off to "60 Minutes" (17.4 million, 4.2/11) for an 8 p.m. win in viewership and one-tenth of a point off the lead in the demo against ABC's "Extreme Makeover: Home Edition" (12.2 million, 4.3/11). It was an MVP performance for "60 Minutes," which doubled last week's performance in adults 18-49. "Extreme Makeover" was about even. "The Simpsons" (8.8 million, 4.2/11) was up 14% week-to-week in adults 18-49; "King of the Hill" (7.4 million, 3.5/9) was up 21% in the demo as well. But "Sunday Night Football" (9.2 million, 3.9/10 between 8 p.m. and 11 p.m. ET) was down sharply from last week (17.8 million, 7.6/20). "Desperate Housewives" (18.5 million, 7.3/17) was up 7% compared to last week, while CBS's slot rival "Cold Case" (14.7 million, 3.5/8) was up 16%. At 10 p.m., "Brothers & Sisters" (12.7 million, 4.8/13) was up 11% week-to-week. CBS' "Shark" (12 million, 2.9/7) was up 16% from last week's lows. The CW's Sunday schedule barely registered, with a repeat "America's Next Top Model" (1.7 million, 0.7/2) coming out ahead of family drama "Life is Wild" (1 million, 0.3/1) and either "CW Now" (663,000, 0.2/1) or "Online Nation" (593,000, 0.2/1). "Life is Wild" dropped 25% from last week. In Sunday's primetime, CBS (17.6 million, 5.0/13) led in viewership and adults 18-49 ahead of ABC (12.8 million, 4.6/12); NBC (8.1 million, 3.3/9); Fox (6.3 million, 3.0/8) and The CW (1.1 million, 0.4/1).
This news story is published by Malpub Publishing for The Senaxis Association. All reproduction, accounts, descriptions, or any other use of this editorial without the expressed written consent of The Original News Source, The Malpub Publishing Company and The Senaxis Association is strictly prohibited. All rights reserved. |
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